We collaborated with the Saudi Railway Company (SAR) on the 2023 Ramadan Iftar in a warm, spiritual atmosphere that brought colleagues and success partners together, focusing on strengthening human connection and appreciating employees’ efforts during the holy month.
Our role included developing the event concept, designing the visual identity, and managing the program flow from reception until the end of the evening, including coordinating lighting and visual presentations, to deliver a cohesive experience that reflects SAR’s values and enhances the sense of unity and belonging among attendees.

We collaborated with the Saudi Railway Company (SAR) on the 2023 Founding Day event with a design that celebrates Saudi identity and history, while highlighting the company’s role in connecting regions of the Kingdom and supporting its growth and mobility.
Our role included developing the event concept and visual identity inspired by Founding Day elements, and organizing program segments and interactive activities for employees and guests to deliver an experience that reinforces pride and belonging among the SAR team.

For Men’s Day 2023, dedicated content was created with the Saudi Railway Company (SAR) highlighting men’s role in supporting their families and communities, while linking this to the company’s mission of facilitating mobility and enabling a more balanced lifestyle across the Kingdom.
The work included developing the content concept, crafting expressive appreciation messages, and designing a visual identity aligned with SAR’s brand, delivering an inspiring message that strengthens the company’s presence on its digital platforms for this occasion.

For Father’s Day 2023, dedicated content was created with the Saudi Railway Company (SAR) highlighting the father’s role in supporting his family and providing them with a better life, while linking this to the company’s mission of facilitating family travel across the Kingdom.
The work included developing the content concept, crafting emotional copy, and designing the visual identity to deliver a warm message of gratitude to fathers that aligns with SAR’s brand presence on digital platforms.

For Eid Al‑Adha 2023, a greeting was created with the Saudi Railway Company (SAR) using a modern visual style that reflects the spirit of sacrifice and giving, while highlighting the company’s role in connecting cities and facilitating travel during peak seasons.
The work included developing the greeting concept, drafting the congratulatory message, and designing the visual and motion identity, resulting in professional and warm content that expresses SAR’s values and strengthens its presence across digital platforms during Eid.

At Bawader we redefine the concept of warmth with unforgettable winter experiences!
We are pleased to share with you excerpts from our organization, and implementation of the Winter Saar event.

For the 2023 Saudi National Day, an event was delivered with SAR featuring a design that celebrates Saudi identity and highlights the company’s role in connecting the Kingdom’s cities and serving its visitors, in an atmosphere filled with pride and belonging.
The role included developing the event concept and visual identity, preparing informative materials and visual presentations, and organizing interactive segments for employees and guests, creating a complete experience that reflects SAR’s vision and matches the spirit of National Day.

It’s our home and Bawader stands as its support, 93 years of glory and prosperity.
We at Bawader proudly celebrated with #Sar, as we were the organizers of the event and were responsible for the employee photoshoots, buffet, and Najdi Ardah.

In 2023, a blood donation initiative was launched in collaboration with the Saudi Railway Company (SAR) to support national campaigns and strengthen corporate social responsibility within the transport and logistics sector.
The role included designing the campaign’s visual identity, raising awareness of the importance of voluntary blood donation, and organizing the donor experience at the event location to help save lives and provide sustainable support to blood banks.